Sunday, March 15, 2020

21 Awesome Email Marketing Examples To Inspire Your Own

21 Awesome Email Marketing Examples To Inspire Your Own If you’ve worked in marketing long enough, you’ve probably been asked one of these questions: â€Å"Before we move forward, do you have an example of this working for another brand?† â€Å"Can you show me how our work compares to other companies?† â€Å"Did you research any examples before putting this together?† Odds are one of those questions might have sent you back to the drawing point. At that point, you probably asked yourself one of the following, too: â€Å"I wonder how other companies do this?† â€Å"It’d be cool if I could see some samples for this from another brand. If only †¦Ã¢â‚¬  â€Å"Is our tactical execution keeping pace with the industry?† And that’s why you’re here. You’re an email marketer, and you need examples to follow. That includes: Newsletter designs to inspire your own. Crafty copy that’ll help spark your creative genius. Technical concepts that make you wonder, â€Å"Why didn’t I think of that?† You’ll find all that here, plus a smattering of templates to help you act on your inspiration. Get Inspired Now With 21 Examples of Awesome Email Marketing From @Get Inspired With 21 Awesome Examples then execute your own email marketing better with these free templates: Email Marketing Calendar: Plan your work, then work your plan! Stop wondering when each email will send and start using a calendar. Email Newsletter Template: Streamline your email copywriting process. Welcome Email Newsletter Template: Write better welcome emails for new subscribers with this simple template. And if you’re searching for tools to help organize and execute better email marketing, get started with . It’s the ultimate all-in-one marketing management platform for planning and executing everything you need to get done. Plus, it integrates with key email service providers like MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor, so your marketing team can have full visibility of every email you deliver on one comprehensive marketing calendar. Or, start a free 14-day trial. Did you know you can manage email #marketing with @?What Will These Examples Demonstrate? Before digging into each example newsletter below, here’s what each will be evaluated on: Who sent this email?  There’s a mix of major brands, media companies, bloggers, and more. What makes it work?  From design to copy and beyond, each one offers at least one takeaway you can act on. How can you emulate it?  Quick tips and links to external resources to help you implement what you learn. Table of Contents: Sample Emails From 21 Brands You Know Nike Threadless Webpage FX Hotjar Siege Media Nintendo The Verge Think With Google Starbucks Humble Bundle Lifehacker LeadPages Zapier Trello Copyblogger Bonjoro Bird Dogs Mozilla Book Riot Microsoft AdobeSample Emails From 21 Brands You Know 1. Nike This seasonal email from Nike is just in time for summer. The design is simple, the copy is minimal, and overall, it gets right to the point. The CTA buttons prioritize the Men’s section (likely based on my demographic info when I joined their list), but were I shopping for family (say, kids), those options are presented, too. With its sand-like background color, it also invokes beach imagery. How to Emulate This Example Visually, this email relies on sharp photography and creative product layout. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the product. Here’s what you’ll need: High-quality product photography. If you have a photographer on staff, you’re golden. Otherwise, investing in a DSLR  and learning the basics of photo composition  may help. Understand how to use list segmentation. And send emails with the most optimal CTA to different segments. For example, another version of this email could have been sent to women. For such a simple email, there’s a little bit more happening here than it appears. Check out this great #email #marketing example from @Nike 2. Threadless Creative clothing and decor retailer Threadless has a strong visual brand. That comes across in their email marketing. This email starts with striking imagery and an intriguing value proposition (new designs). It doesn’t waste time providing the CTA button to check them out, either. Beneath that, a giveaway offer smartly shows how their prize products might look in a living space. The â€Å"Last Chance!† copy helps build some urgency, too. The next content section shows how their shirt looks on someone actually wearing it. Plus, it incorporates a quote from the artist who designed it. This last portion at the bottom includes something creative that’s easy to miss, too. Instead of generic â€Å"UPDATE YOUR EMAIL PREFERENCES† copy, it reads â€Å"GET BETTER EMAILS.† That puts the recipient first and offers a benefit rather than a command. How to Emulate This Example Threadless has exceptional visual design. Even if your company doesn’t, there are still a few things you can take away from this. Infuse your copy with urgency. This guide from Copyblogger  will help you there. Use benefit-driven CTAs. Copy like â€Å"Shop Now† and â€Å"Enter Here† are clear and simple. If there are ways to more directly sell a benefit, though, consider experimenting. Include quotes. People love ‘em. They can also help add visual interest to your copy (particularly if you don’t have access to top-quality design). @threadless nailed this awesome #marketing email. Check it out via @ 3. Webpage FX This Pennsylvania-based agency sometimes sends emails that are written like full blog posts. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their email. But, is that a problem as long as they’re getting your content? That appears to be the logic here, because instead of sending readers somewhere else to read, they smartly link out to a call to action (turning three clicks from email to blog to CTA down to just two, from the email to a landing page). In-line images even use directional markup like they would in a blog post: Then, once they have the reader hooked, they let them know, â€Å"Hey, our agency can help you execute this.† It’s a great example of offering enough information to be helpful, but leaving enough out to where one might want some assistance. How to Emulate This Example This is simple: Write your email like a typical how-to blog post. You can get help on that here. Then, drop a relevant and high-value call-to-action into your content. Here’s what you need to know about writing compelling CTAs. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. That’s smart. Check out this creative email #marketing format from @webpagefx 4. Hotjar Plain text doesn’t have to be plain. This example from Hot Jar uses appealing fonts and color coordination to make a simple email promoting a podcast episode look great. Below, they tempt listeners to click with a free t-shirt offer (and use some simple visual styling to make things look a little more interesting): David’s mugshot even uses a color filter effect to make it stand out. How to Emulate This Example There’s not much to this one but it works exceptionally well. Even if you’re not a design wizard, you can still make your plain text emails look anything but boring. Pick two or three colors to use. Ideally, ones your brand already uses. You can learn all about color psychology in marketing (and snag a free HEX color chart) here. Use the HEX color codes in the post linked above to pick colors you know will look good together. Never mind if you think you have an eye for what looks good. That post will keep you on the right track. Then, when creating an email in your email platform, use those colors on your buttons and background styling. This #email campaign from @hotjar sets a great example to follow: 5. Siege Media Here’s another example of an awesome plain text email. It keeps things skimmable by using single-sentence paragraphs and getting right to the point (this especially makes reading on small phone screens easier). How to Emulate This Example This is even more simple than the Hot Jar example before. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. Keep your copy tight and concise, and you might be surprised how much better your email looks. This email #marketing example from @siegemedia shows plain-text doesn't have to be boring 6. Nintendo This email from Nintendo makes creative use of an embedded GIF. Not only does it look cool, but it ties in well with the Nintendo Labo’s marketing tagline: Directly beneath that is a CTA with a cardboard-like texture, invoking the Labo’s cardboard design: Next, it shows off some things that can be created with the Labo: The last call-to-action is for a contest that plays off creativity and gets the reader engaged: How to Emulate This Example You might not have the brand recognition of Nintendo. But, don’t let that stop you from turning this awesome email into actionable inspiration: Experiment with GIF email headers. GIF Maker from GIPHY  is a great free tool for doing this the easy way. This guide from Lifehacker  offers more options, from free to Photoshop. Incorporate visual elements from your product in your email design. The Labo is a cardboard kit that can be turned into all kinds of different devices. So, the email uses a cardboard-like backdrop texture. Think about what colors or textures your product invokes and collaborate with a designer to incorporate them. BRB, I need to order a Labo now. Want to do #email #marketing like @NintendoAmerica? Get started with some inspiration here: 7. The Verge Here’s another example of plain text being anything but plain. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. How to Emulate this Example There are a few things going on here that can easily be replicated: Use a consistent header graphic: Try creating one with Canva or work with your design team to create something simple. Change your linked text color: Make it match your branding. Keep your copy conversational. Rather than just blast out links, each edition of their newsletter opens with a light and conversational intro. Here's how to make roundup #email newsletters more interesting like @verge 8. Think With Google As this email from Google demonstrates, sometimes less is more. If you have something specific to share, sometimes focusing on that one thing is the way to go, rather than weighing down your email with extraneous content. How to Emulate This Example If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. One headline, four sentences, and a button should be all you need. How does @ThinkwithGoogle keep #marketing emails simple yet compelling? 9. Starbucks Welcome emails don’t have to be complicated to be effective. This one from Starbucks is visually appealing and clearly communicates when the recipient can expect. How to Emulate This Example If you don’t have welcome emails set up for new subscribers (whether a single message or a conversion-optimized email flow), create one. Get started with Scott Cohen’s guide. Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands) 10. Humble Bundle You might have an awesome offer that your audience wants to act on, but just not right now. This example from entertainment media subscription service Humble Bundle gives recipients the option to be reminded about the offer, rather than having to take action right away. Clicking the Remind Me link directs users to the same landing page as the offer button on the left, but prompts this pop-up: Clicking the link ensures you’ll get a follow-up email. How to Emulate This Example Create a call-to-action that’ll either send your email again at a later date (before the offer expires) or adds recipients to a list segment to receive a reminder. Here’s how to use click segmentation in each of four popular ESPs: Constant Contact MailChimp Campaign Monitor Active Campaign This is a bit of a complex process, but essentially, you want to get someone who clicks that button to get added to a segment that will send them a reminder email. If you have an automation expert at your company, work with them to get this set up. How can you use email reminders like this example from Humble Bundle? 11. Lifehacker Email newsletters often link out to multiple articles in a straight line. Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. Note the block for sponsored content here, too: How to Emulate This Example This is as simple as creating a newsletter design that uses content blocks of differing sizes. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored content, related link, and other content in smaller boxes beneath that is a good start. Limit yourself to two or three different formats. Check out this #email newsletter example from Lifehacker (and 20 other brands) 12. LeadPages The best email marketing often feels like a conversation. This copy from LeadPages nails it. The message opens with a relatable anecdote, then leads into what the email is all about. How to Emulate This Example Write your copy as if you’re talking to an actual person. If you’re struggling to break the grasp of corporate-speak from your copy, start with this great guide from Copyblogger. How can you make email copy more conversational? Follow this example from LeadPages 13. Zapier Want to get people to open an email? Imply they might have a problem they’re unaware of, then offer a solution. This email from Zapier uses a little bit of empathy to soften the blow, too, relating the fact that the writer themself struggles with that same problem. Nobody wants to feel like they’re the only one. How to Emulate This Example This email follows the classic Problem-Agitate-Solve (PAS) copywriting formula: Problem: Identify something your audience struggles with. Agitate: Remind them of how much that problem is a pain. Solve: Promise a solution. That’s it. From the headline to the CTA button, this email moves through all three stages concisely. How can empathy make email more engaging? Check out this example from @zapier 14. Trello CTA button copy like â€Å"Read More† and â€Å"Click Here† are common and, well, boring. This email from Trello uses much better action-driven copy that’s unique and relevant. How to Emulate This Example Avoid the temptation to write boring button copy and think of something more interesting. But, don’t jump to something creative for creativity’s sake. Make sure you’re asking people to do something relevant to the task at hand. For example, if you were writing a button to drive email signups, instead of â€Å"Signup Here,† you could try something like â€Å"Be Smarter† or â€Å"Learn Our Secrets.† Something that implies a benefit for the recipient. How does @trello make email button copy more compelling? Check out this example: 15. Copyblogger This email from Copyblogger mixes up different types of content to hook readers in and give them what they want. It opens with a nice conversational intro: Followed by a clean and crisp CTA: And additional content blocks with new and related articles: Note that the button copy encourages engagement by asking recipients to comment in addition to reading. How to Emulate This Example Follow this email content format: Conversational lead story. This is the piece your subject line should promote. A relevant call-to-action. See if you get more conversions placing it near the middle of your email. Related content. This can be a mix of your own content, or curated sources. Together, each of these elements: Hooks the reader in with casual and conversational copy. Includes a CTA in the middle of the email, where they’re more likely to see it, rather than near the end. Includes tons of relevant content, so the reader is more likely to find something they’re interested in, even if the lead story doesn’t hook their interest. How can marketers format emails like @copyblogger? Check out this example (plus see samples from 20... 16. Bonjoro Bonjoro does a great job of giving their emails personality. The copy is brisk, light, and conversational. Their graphics are well-designed and aren’t afraid to have a little fun. It’s all understated yet crisp, dabbling in humor without going overboard. Check out this header and intro copy: Followed up with an embedded video: And a graphic that works in some nice Mario fireballs and fun copy: This is great because it shows off the company’s quirks while sharing valuable info. How to Emulate This Example Let your company’s personality shine through in your email copy. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers  explains how to edit email for tone and voice well. How can you infuse personality into your email newsletter copy? Check out this example from Bonjoro... 17. Bird Dogs Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. Not an approach that works for everyone, but works extremely well for reaching their audience. Here’s a fairly tame example of their sense of humor: And their creative approach to product naming conventions: How to Emulate This Example Shorts aren’t the first thing most people think of when they think about †¦ well, anything, ever. Unless you’re getting dressed for a summer day, most of us don’t care that much about shorts. So, if you have a product that’s mostly utilitarian, or just something that’s not super jump-off-the-screen exciting, make it not boring. That can be as simple as writing loose copy that feels like it came from a real person, to making full-blown comedy what you stake your brand on (you need to be good if you’re going to go this route). How can email marketing make ordinary product categories more interesting? See how Bird Dogs does... 18. Mozilla If you subscribe to lots of email newsletters (and most marketers probably do), it can easy to forget who or what exactly some things are that end up in your inbox. While Mozilla is extremely recognizable, you might not be familiar with their IRL Podcast. So, they smartly include explainer boilerplate copy at the end of their email promoting each episode, reminding you what this specific thing from Mozilla is all about: How to Emulate This Example If you send emails to promote a recurring content series (like a podcast, YouTube show, or something else), include something at the end reminding recipients what it’s all about. This will help build awareness around your series or show and help people separate those emails from your other newsletters, offers, and general email content. People get a lot of email. How do you remind them who you are (in case they might have forgotten)? 19. Book Riot Book Riot packs a ton of information and value into their events newsletter. The intro copy is fairly standard: Followed by some sponsored content (an easy way to monetize your list): After that is an extensive listing of book-related events: Including more events for touring authors: Plus events that are upcoming: The way they keep this all from getting too repetitive is to break up the formatting in each section. Each one looks distinct, and the events are listed in order of priority. Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. How to Emulate This Example You can cram a lot of content into an email newsletter without it feeling like too much, as long as the visual layout is broken up to be easily skimmable. Organize content into groups and give each section its own formatting style. How can you make long email newsletters easily skimmable? Follow this example from Book Riot 20. Microsoft Want to get people engaged with your email? Make it fun and interactive. That’s exactly what Microsoft does with its rewards quiz emails. Each email features quizzes around a different theme, giving recipients a chance to earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more. After the opening question (which typically features some striking photography) there are a few more chances to win points, too: How to Emulate This Example Many email service providers integrate with quiz platforms that make creating newsletters like this easy. If you’re a MailChimp customer, consider using Fyrebox: Change up your emails with quizzes. Here's how Microsoft does it (and you can, too) 21. Adobe What if you have different tiers of customers who might be interested in similar yet different products from you? One option is to include two CTAs side-by-side and let them choose which offer is most interesting. In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. How to Emulate This Example Try offering two similar yet different products in one email to the same audience. This can help identify which is more popular, or just increase conversions by giving recipients a choice in which product to go with (rather than deciding the offer they got didn’t fit their needs).

Friday, February 28, 2020

Vision Statement Comparison Assignment Example | Topics and Well Written Essays - 500 words - 1

Vision Statement Comparison - Assignment Example Even though it does not show where the company intends to go it explains the planning in the company. Therefore, the vision statement in the two companies is directed towards making a profit to the shareholders and also satisfying their clients. (MacDonald, 1997) The vision statement is similar with the educational vision statement in that it shows a bigger picture on where the company intends to be. MacDonald (1997) they are also similar as both articulate the dream on where either the company or the institutions intends to be. For example, in Georgia intends to maximize the potential in students through creating a productive citizen that can contribute to positive development of the society. California University of Pennsylvania intends envisions being the top university in the entire America. In the company, vision statement can apply to different divisions; the educational vision statements also might be different from one faculty to another. But what is clear that the overall vision statement should be consistent. The example of the vision statement from both companies and two educational institutions act as a driving force to employees and the staff towards achieving the bigger picture in the or the fundamental laid objectives. (Clarke,

Tuesday, February 11, 2020

Macbeth Act 2 Coursework Example | Topics and Well Written Essays - 250 words

Macbeth Act 2 - Coursework Example But then, once Macbeth was granted a title of Thane of Cawdor, both Banquo and Macbeth saw it as a fulfillment of a prophecy received. Therefore the prospect of becoming a king became more real in Macbeth’s mind and he even wrote a letter to his wife, telling about everything that has happened and of what is yet to happen. â€Å"This have I thought good to deliver thee, /my dearest partner of greatness, that thou mightst not lose/ the dues of rejoicing, by being ignorant of what greatness is/promised thee† (1.5.9-12) But how can Macbeth become the king if Duncan has two sons, one of which he pronounced â€Å"The Prince of Cumberland† (1.4.55). That is when Macbeth realized there is an obstacle on his way to become a king, and some dark thoughts settled in his heart â€Å"For in my way it lies. Stars, hide your fires;/Let not light see my black and deep desires†. (1.4. 57-58) Banquo realize that too, that is why he has fears. When they are in Macbethâ€℠¢s castle, he senses some danger, and even before going to sleep, he keeps his sword nearby. â€Å"Give me my sword.†(2.1.15) 2. The line "Thou marshal'st me the way that I was going" (2.1.42) is ambiguous and has been the subject of a great deal of literary debate.

Friday, January 31, 2020

Native Americans in the United States Essay Example for Free

Native Americans in the United States Essay Today, race is seen less as culture and history and more as your intelligence, wealth, morals, and how you should act. Unfortunately, racism, stereotypes, and prejudice have been around so long its become some what subconscious of us to pair actions and personalities with a skin color. In Princess Oreo Speaks Out by Dwan Carter, people around her are shocked by how she acts and even go as far as calling her â€Å"white† or â€Å"not black enough. † Carter states, â€Å"It seems that, for a lot of people around me, being black is an attitude. † In society today, people, especially young teens, are pressured to act a certain way based on how they look to feel accepted and ‘normal. ’ A personality that may be perfectly fine if you were one race is found weird and strange in another. In reality, though, race is only skin deep and the color of your skin can not affect how you choose to act. Indian mascot controversies have been going on for years and years. Teams with mascots and names many consider offensive towards Indians exist from high school teams all the way up to professional leagues. Some examples include the Illini Chiefs, Washington Redskins, and Cleveland Indians. Redskins team owner Dan Snyder says, â€Å"After 81 years, the team name Redskins continues to hold the memories and meaning of where we came from, who we are, and who we want to be in the years to come. † Even though the name has traditions, it nevertheless has a negative impact and should be retired. The term ‘Redskins is defined in dictionaries as an offensive racial slur. You shouldn’t be using a racial slur to sell a sports team to America and especially not for entertainment. The word is degrading and in a way dehumanizing because of the imagery that goes along with it. The name that claims to be honorable in fact actually leads to negative stereotypes of Native Americans. In arenas across the nation you will witness war chants, face paint, animal feathers, and savage like behavior in the stands. Theses images suggest that Native Americans act like they did 150 years ago. We are ignoring who Native people are today and we are treating them as objects of the past rather than people just like us. Racial integration in schools is very important for kids to be exposed to different races. In Why Are American Schools Still Segregated, studies are showing that schools seem to be falling back towards their segregated pasts. Racial integration in schools is not only important because of unfair educational opportunities and outcomes, but I believe it is also important for kids to be exposed to different races. The studies are showing that the minority races are slowly becoming the majority and that White population is getting smaller. This is even more reason for students to need to learn how to interact in a diverse environment. There are also advantages of having students work with others who are not of the same background. We live in a country founded on the principle of equality of all people regardless of race, but we still struggle to meet that ideal. Some people think we should be colorblind to peoples race, but on the other hand other people think you should pay attention to race because people of different races have encountered different things that need to be taken into account. Kids in highschool who are just starting to figure out who they are have lots of pressures to be someone that they might not necessarily be just because of how they happen to look. I think it’s important to know someone as an individual rather than a person of a specific race. It’s also important to recognize racism in life wherever you may encounter it like on tv, in books, and even things people say and then even start challenging it.

Thursday, January 23, 2020

Little Women Essay -- essays research papers

Little Women, Louisa May Alcott Book Theme: In the arduous journey from childhood to adulthood, a young woman is faced with two things that need great attention and balance - the progress of her individual social standing, and the welfare of her immediate family. Main Conflict: The book does not really follow the traditional single plot line characteristic of many stories (especially during the time it was written). Alcott illustrated the roads the four March girls Amy, Beth, Jo, and Meg take in their lives as they become young women. The storyline includes many mini-conflicts, such as Jo’s writing, or Beth’s illness, or Laurie’s inclination to love Jo despite Amy’s affections. Generally speaking, the one overlying conflict stands as the girls’ growth - the journey they took, and the intermediate obstacles they conquered to get to where they were. The Plot: The girls resolve to focus not on themselves, but on their immediate family’s needs, much thanks to an inspirational letter from Mr. March during the Civil War. Eventually, the girls grow and begin to follow their own aspirations in hopes of accomplishing their dreams. Soon enough, Meg and Beth both come back to carry for their families, and Beth also dies of scarlet fever. Amy and Jo continue on in their own artistry, but soon conform to society’s idea of womanhood and also marry their respective partners. At the end of the book, the girls are reunited once again, as a family, just as they always have been. My...

Wednesday, January 15, 2020

The Cause of Terrorism

Terrorism is, in the most general sense, the systematic use of terror especially as a means of coercion. [1] At present, the International community has been unable to formulate a universally agreed, legally binding, criminal law definition of terrorism. [2][3] Common definitions of terrorism refer only to those violent acts which are intended to create fear (terror), are perpetrated for an ideological goal (as opposed to a lone attack), and deliberately target or disregard the safety of non-combatants (civilians). Some definitions also include acts of unlawful violence and war. The history of terrorist organizations suggests that they do not select terrorism for its political effectiveness. [4] Individual terrorists tend to be motivated more by a desire for social solidarity with other members of their organization than by political platforms or strategic objectives, which are often murky and undefined. [4] The word â€Å"terrorism† is politically and emotionally charged,[5] and this greatly compounds the difficulty of providing a precise definition. Studies have found over 100 definitions of â€Å"terrorism†. 6][7] The concept of terrorism may itself be controversial as it is often used by state authorities to delegitimize political or other opponents,[8] and potentially legitimize the state's own use of armed force against opponents (such use of force may itself be described as â€Å"terror† by opponents of the state. ). [8][9] A less politically and emotionally charged, and more easily definable, term is violent non-state actor[10] ( though the semantic scope of this term includes not only â€Å"terrorists,† while excluding some individuals or groups who have previously been described as â€Å"terrorists†). citation needed] Terrorism has been practiced by a broad array of political organizations for furthering their objectives. It has been practiced by both right-wing and left-wing political parties, nationalistic groups, religious groups, revolutionaries, and ruling governments. [11] One form is the use of violence against noncombatants for the purpose of gaining publicity for a group, cause, or individual. [12]

Tuesday, January 7, 2020

How The Media Creates Beauty Standards And Shine A Light...

For many years, society has been told by the media that there a certain way that people should look. We are shown that true beauty in what we see in the media and advertisements. They celebrities and models in the media are beautiful, symmetric, flawless and perfect in all the right places. There is something that society needs to realize. Society is being fooled. The beauty shown in media is not realistic and it is not obtainable. For our public advocacy project, we want to dispel media’s beauty standards and shine a light on the truth. The truth is that the media creates beauty standards with the use of Photoshop. Photoshop involves altering body features to be more appealing and beautiful. This is done by the use of lighting, angles, computer techniques and props. In this reflection, we will discuss the text and videos we analyzed, the problematic agenda of Photoshop, the media product we developed, what social media we used to get our word out, the advantages and disadvantages of social media, our goals and outcome and how we applied the Freire’s Model to our project. A lot is done to make people unrealistically beautiful, and our group would like to bring an end to the false idea of beauty presented by the media with the use of Photoshop. Merriam-Webster’s dictionary defines advocacy as the act or process of supporting a cause or proposal. As a group, we agreed with this definition but also believe it was more than just supporting the idea; it wasShow MoreRelatedAnalysis Of The Girl I Hate By Mona Awad1683 Words   |  7 Pagesâ€Å"The Girl I Hate† by Mona Awad tackles the daily problems of a girl who struggles with her body image. From counting calories to enjoying food, as if it is a sin, Awad creates a realistic story that many can relate to. 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Media and Sports Introduction A. John Wooden Quote B. The tendencies of the media THESIS: The media must take significant strides towards reforming the way they portray sports to change the current system of altering the ideals of athletes and diminishing the prestige of modern sports. II. History of media in sports III. Publication of shameful actions A. Celebrations B. Commercials C. XFL IV. Multimedia A. Cable Networks Read MoreHindustan Unilever Marketing Mix7687 Words   |  31 Pagespromise of beauty and glamour as one of Indias most trusted personal care brands. Lux continues to be a favorite with generations of users for the experience of a sensuous and luxurious bath. Since its launch in India in the year 1929, Lux has offered a range of soaps in different sensuous colors and world class fragrances. 2003 saw one of the biggest milestones in the history of Lux. 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